Kajabi Email Insights: Boosting Engagement with Contact List Analysis
Episode 39 Summary
In this episode of Kajabi in 5 Minutes, we explore the importance of email engagement and contact list insights in Kajabi. The platform offers tools to analyze subscriber engagement, categorizing contacts as healthy, passive, unengaged, or inactive based on their interaction with emails. By leveraging these insights, you can tailor your email strategy to re-engage inactive subscribers or remove them to improve your sender reputation.
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Episode Overview
Introduction to Email Engagement in Kajabi
Hello and welcome to another episode of Kajabi in 5 Minutes. This episode focuses on email engagement and your contact list insights in Kajabi. Everyone knows that the contact list or email list is crucial for your online business, as it's how you connect with your audience and engage with them. It's something you own, and growing this list is a key goal. In Kajabi, you can view all your contacts and track growth, which is satisfying. However, Kajabi offers more than just a list view; it provides an Insights area that makes your list more useful.
Exploring Kajabi Insights
In the Insights area of Kajabi, you can see valuable information at a glance. This includes all your contacts, new additions over the last 30 days, subscribers, and customers who have made purchases. It also shows activity levels among customers over the past 30 days. Additionally, you can view details about unsubscribed contacts, both total and recent. This data helps you understand the dynamics of your list.
Understanding Subscriber Engagement Metrics
Kajabi offers four key metrics for subscriber engagement: healthy contacts, passive contacts, unengaged contacts, and inactive contacts. These are based on two engagement methods: Clicks and Opens. Opens can be toggled on or off due to ambiguity in tracking email opens caused by privacy laws and mail client interactions. A healthy contact is someone who has engaged within the last 90 days, while passive contacts have engaged between 90 and 180 days ago. Unengaged contacts haven't interacted for 180 days, and inactive contacts haven't engaged for about 270 days but remain subscribed.
Leveraging Engagement Insights for Better Engagement
With these insights, you can tailor your email strategy. For example, you might target passive contacts with different content to re-engage them. If that doesn't work, you could send a compelling email to inactive contacts to catch their attention. If they still don't engage, removing them from your list can improve your sending metrics by focusing on more engaged subscribers. This approach helps maintain a good sender reputation and avoids spam filters. Kajabi allows you to filter contacts by engagement level, enabling targeted campaigns.
Conclusion
Kajabi's Insights area is a powerful tool for enhancing email engagement. By understanding and leveraging these metrics, you can refine your email strategy to build a more engaged and valuable list. If you haven't explored the Insights area yet, take a look to see how it can help you optimize your email marketing efforts. Tune in next week for another episode!
