How to Use Kajabi Events for Webinars and Workshops
Episode 23 Summary
In this episode of Kajabi in 5 Minutes, we explore Kajabi Events, a powerful feature for managing workshops and webinars. We discuss how it automates email sequences based on event dates, simplifies onboarding and off-boarding processes, and allows for easy duplication and tracking. This tool streamlines event management, making it invaluable for businesses regularly hosting online or in-person events.
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Episode Transcript
Introduction to Kajabi Events
Hello, and welcome to another episode of Kajabi in Five Minutes. Kajabi Events is a powerful feature for businesses hosting workshops, webinars, or other marketing events where people come together for training. An event in Kajabi is essentially a date and time around which you can build an email sequence and set up automations.
Key Features of Kajabi Events
- Date and Time-Based: Events are centered around a specific date and time.
- Email Sequences: You can create email sequences before and after the event.
- Automations: Set up automations related to the event.
- Easy Duplication: Events can be easily duplicated, saving time for recurring events.
Difference from Regular Email Campaigns
Unlike regular email campaigns where emails are triggered by individual subscriber actions, event emails are sent based on the event's date and time. This means all subscribers receive emails at the same time, regardless of when they sign up.
Example of Event Setup
Let's consider a webinar scheduled for the 20th of the month:
- Event date set in Kajabi for the 20th
- Pre-event emails scheduled:
- 15 days before
- 10 days before
- 5 days before
- 2 days before
- 1 day before
- Upon registration
- 10 minutes before the event
- Post-event emails:
- Thank you email
- Recording availability notification
- Sales emails
How Event Emails Work
- Subscribers receive emails based on when they sign up in relation to the event date
- Late registrants miss earlier emails but receive all subsequent ones
- This system allows for a streamlined onboarding and off-boarding process
Benefits of Using Kajabi Events
- Automated email management before and after the event
- Allows focus on delivering a great event
- Easy to track email statistics in the Email Campaign area
- Simplifies management of event-related communications
Kajabi Events offers a user-friendly and efficient way to manage event-related communications, making it an excellent tool for businesses that regularly host online or in-person events.
Conclusion
Kajabi Events is a versatile tool for streamlining event management. It simplifies email communication before, during, and after your events. By automating these processes, you can focus on delivering high-quality content to your audience. Whether you're hosting webinars, workshops, or other marketing events, Kajabi Events can help you manage them more efficiently.
