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Kajabi Email Filters: Tag-Based Segmentation for Reaching Your People

Episode 16

Exploring the functions of sending emails to specific people based on tags is worthwhile. Keep in mind that you can tag people when they take actions on your website or through interactions with them. As your business develops, you'll be able to communicate and market more effectively to specific groups.

That's what I have for you today. Looking forward to you hearing me next time!

 

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Episode Transcript

Introduction

Hello, and welcome back! If you tuned in yesterday, last episode, I talked about how you can set up a Kajabi email template, making your Kajabi emails easy and good. Even if you want to go that extra mile and design some great graphics for your brand, you can add those to your template as image files to make it pop. But as I was doing that, I realized I should also talk about how powerful the email filter options are in Kajabi.

Email Filter Options in Kajabi

There are so many different ways you can send emails to specific groups of people using the email filter. It can be a bit overwhelming, but it's helpful to know what you can do. I'll take a more pragmatic approach to explain this.

Using Tags for Email Segmentation

Sending emails to people with specific tags is super useful. You might be tempted to look at all the options and make things more complicated than necessary. Instead, let this process evolve naturally. As your needs arise and you start doing different things, add tags to recognize those actions. This will allow you to reach out to specific groups of people.

Practical Use of Tags

In the Kajabi emails area, when selecting your recipients, you can customize who you're sending it to by choosing a filter based on tags. This will pick out the people in your list with those tags. For example, if you're doing a workshop about pizza, tag the attendees with "pizza." If the next week you're doing one about burritos, tag those attendees with "burritos."

Tagging Actions on Your Website

If someone fills out a form on your website, tag them so you know they took that action. If someone purchases a course or program, tag them accordingly. This allows you to send emails to specific groups based on their actions.

Scheduling Emails with Tags

Even if you're scheduling an email for the end of the month, you can set it up with a tag. When it's time to send the email, Kajabi will check who has the tag at that moment and send it to everyone with that tag. This means people can be tagged between the time you create the email and when it's sent, and they'll still receive it.

Conclusion

Exploring the functions of sending emails to specific people based on tags is worthwhile. Keep in mind that you can tag people when they take actions on your website or through interactions with them. As your business develops, you'll be able to communicate and market more effectively to specific groups.

That's what I have for you today. Looking forward to you hearing me next time!