A Comprehensive Guide to the Kajabi Growth Plan

Kajabi is an all-in-one content creation platform designed to help digital entrepreneurs and creators, market their intellectual property to their audience. There are three Kajabi plans, Basic, Growth, and Pro. Each plan is designed to meet the needs of a different user. In this article I explain the Kajabi Growth plan to help you understand if this is the plan for you. For an overview of all the plans you can look at my article about Kajabi pricing.

What is the Kajabi Growth Plan?

The Kajabi Growth Plan is Kajabi’s mid-tier plan and is by far the most popular. After working with other Kajabi users for over 2 years, there are 3 main reasons why people upgrade to this plan from the Basic plan. I’ll share what those are with you later in this article. 

The growth plan is a comprehensive bundle that includes all of the tools, resources, and support needed to help businesses and individuals create online content and then scale it as the audience grows. What kind of features does the Kajabi Growth Plan include? It includes easy-to-use website building tools, marketing automation, email marketing, contact and customer databases, funneling services, and more. Look at my full review of Kajabi to get more details about what the features are. 

With the Kajabi Growth Plan, businesses and individuals get everything they need to grow their online presence, reach their desired target audience, and sell their online courses or coaching products.

What are the Benefits of the Kajabi Growth Plan?

The Kajabi Growth Plan offers many benefits to the new or established online course creator including:

• Easy-to-use website building tools (Kajabi is built for you, not experienced web developers)
• Comprehensive marketing automation
• Advanced email marketing features
• Access to a supportive community of like-minded individuals
• Access to expert support and resources

How Does the Kajabi Growth Plan Work?

The Kajabi Growth Plan provides all of the benefits of the Basic plan but allows for scaling by giving you higher quotas and including a few extra features. 

Quota Increases

1. 15 Products (up from 3)
2. 15 Funnels (up from 3)
3. 25,000 contacts (up from 10,000)
4. 10,000 active customers (up from 1,000)
5. 10 admin user profiles (up from 1)

What is a Kajabi Product?

A product is a course, an access level to a community, a coaching package, and a podcast. These can be free or paid. A good way to think about it (excluding the podcast) is that a product is something your customer will have to log-in to your website to access.

This increase from 3 products in the basic plan to 15 products in the growth plan is a very common reason people move from the basic to the growth plan.

What is a Kajabi Funnel?

In Kajabi, the funnels area is a place where Kajabi has connected several of the other features and tools into one space. This is a convenient way to build a funnel because the landing pages, forms, automations, emails and checkout pages are all accessible from one space. There are also some templates for common funnels to help you get started.

In the Kajabi Growth plan, you get 15 funnels, but if you need more, you can create a “funnel” outside of the funnel area. All you need to do is connect the landing pages, forms, emails, and checkout pages, with the automations yourself. So while there is a limited amount of “funnels” in the funnel area, you can build as many funnels as you want.

What is a Kajabi Contact?

A contact is someone who is on your email list, they are either a paying customer or not and can be subscribed or unsubscribed to you. As soon as they get on your list, they are a contact until you manually remove them from your list.

This is a real strength for Kajabi because if you compare what the monthly fee would be to have an email list of 25,000 with other platforms like Convert Kit or the like, it can become very high just to have email marketing.

What is a Kajabi Customer?

A customer is someone who has a product from you. It doesn’t matter if they paid you for it or got it for free, if they have one of your products, they are a customer.

What is a Kajabi Admin User Profile?

An admin user profile is someone you have given access to your Kajabi account so they can do some work for you. There are 4 different levels of user profiles. Owner, Administrator, Assistant, and Support Specialist. Each has a different level of privileges and access.

Getting 10 admin users instead of 1 is another reason that I’ve seen people upgrade to the growth plan from the basic.

Additional features and benefits

1. Access to Kajabi’s affiliate program
2. 24/7 chat support
3. Advanced automations
4. The ability to remove Kajabi branding 

What is the Kajabi Affiliate Program?

This gives you the ability to use affiliates to sell your products. Kajabi has a good affiliate system that makes it easy for you to have multiple affiliates, set up offers for affiliates, export data to track sales, and you can export a mass payout report that can be used with PayPal to send payments.

What is the Kajabi 24/7 chat support?

Kajabi chat support is easy to access and get connected to a person. In the growth plan, you get 24/7 access to this support team whereas in the basic plan you only get support during limited hours.

What are Kajabi Advanced Automations?

Advanced automations give you conditional logic. This is needed if you want automated responses for an action that are different based on a secondary condition. For example, when a form is completed, a different email can be sent depending on what was chosen in the form.

Getting advanced automations is another common reason for people upgrading to the growth plan.

What is the Kajabi Branding?

In the footer of all Kajabi pages is a small hyperlink that says ‘Powered by Kajabi’. This text is linked to your Kajabi Partner profile so if someone clicks on it and then signs up for Kajabi, you get credit for that account and if you register as an affiliate, will get affiliate commission payments. This text can be removed from your pages with a click of a button in the general settings area if you are in the growth or pro plan.

Who is the Kajabi Growth Plan for?

The Kajabi growth plan is for anyone who wants to be able to sell online courses or have a membership. Typically, growth plan users will already have an audience, be selling their courses or have existing one-on-one clients and want to move into a group or membership model to help them scale.

The three most common reasons people I know have upgraded from the basic to the growth plan is:

1. They needed more than 3 products
2. They want to use advanced automations with conditional logic
3. They needed more than 1 user admin

It is very easy to move into the growth plan from the basic plan. If you are paying monthly, you can move back and forth between the basic and growth plans every month. So you can stay in the basic plan for as long as you need to and only upgrade to the growth plan when you reach your quota limits and need more products.

How Much Does the Kajabi Growth Plan Cost?

If billed annually, the Kajabi Growth plan costs users $159/month. If billed monthly, the cost is $199/month.  If you’re worried that Kajabi might not be for you and are hesitant to commit to an annual billing cycle, remember that all Kajabi plans have free trials. You can start in a free trial and continue month to month until you are confident enough to get into an annual subscription.

Common Questions

What is Kajabi Growth Annual?

The Kajabi Growth Annual is a subscription plan wherein users are billed annually. The primary benefit of this is that an annual subscription is discounted by 20%. 

What is Kajabi used for?

Short answer: Providing the tools for a content creator to run their business. Longer answer: Kajabi includes all of the tools that you need to create and market online content. Kajabi is designed for people with ideas and skills to share who don’t have the time, resources, or skills required to build a whole online business from scratch. It doesn’t matter if you’ve never built a website in your life. With Kajabi’s suite of tools and applications, you can create a brand and get it to the people who want to see it.  

Kajabi 30-Day Free Trial

If you think now is the right time to try out Kajabi you can sign up with my 30-day free trial link and I will give you 3 free sign-up bonuses. I am an affiliate for Kajabi and have helped over 100 people test it out and see if it is right for them. The help I give my referrals is designed to help you understand as quickly as possible if Kajabi is right for you and will meet your needs. The goal is to know if you want to keep using it before your trial is over. Check out my bonuses page, I’ll help flatten the learning curve for you and be there to answer your questions.

Happy Kajabi-ing Ahead

JD - Kajabi Expert